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Join the race: Machine translation in the automotive industry

Suspension arm from Turkey, engines from Hungary, the Czech Republic and Mexico, components from Portugal, Spain, Slovakia – all this can be installed in your beloved German Volkswagen car at the production stage. Even more international contacts are needed when you want to sell a newly-built car or provide after-sales service...

Nowadays, any large automobile production involves people from different countries and uses documents in many languages. Marketing, sales, warranty services are offered and provided in dozens of languages and dialects. So it is not surprising that car market leaders are increasingly using machine translation.

In this article we will consider the most common ways in which a machine translation reduces costs and increases income in the automotive industry.

Organising a worldwide supply network

For decades now, the auto industry has been a global phenomenon. Raw materials are mined on one continent, components are produced on another, and assembly occurs on a third.
As a result, car production has become a multinational, and therefore multilingual, business. All participants need to understand each other – and here it is machine translation that comes into play.

Senior managers are negotiating supplies – and here machine translation can seriously facilitate communication with foreign colleagues.

Components must be delivered quickly and safely – machine translation provides communication with the transport company and warehouses.

At an assembly plant, workers must receive clear instructions and technical characteristics of components – that can be also done by machine translation.

When you order new equipment or software for the plant itself or supply ordering foreign components for a network of auto repair shops – machine translation comes to help for a multitude of different tasks.

Localization on a new market

Car manufacturers strive to enter foreign markets, but often the goal is not only to sell cars in a new country, but also to start production locally.

This requires an establishment of a huge number of interlingual contacts between the manufacturer and the government agencies, the manufacturer and the local suppliers, between foreign and local employees within the same company.

In each of these cases machine translation can facilitate the communication problem if not completely solve it.

Certification and user manuals

Any automaker on a new market must not only obtain all the necessary certificates from local authorities, but also speak to its customers in their language.

This means you need to translate user manuals, technical specifications and other documentation, which machine translation does an excellent job of. Machine translation combined with speech recognition and generation technologies can also make various types of video instructions or guides understandable.

In addition, language models can be adapted to specific requirements of a company, which will make new translations more accurate and relevant.

Marketing, advertising, online sales

Promoting and selling cars in different countries – that's a task that demonstrates full force and versatility of machine translation. You need to correct your brand names if necessary or take into account various dialects and features of national culture – all this enormous work becomes much easier with the use of machine translation.

For example, British English slang is distinct in many ways from American English slang, dialects of Spanish language in Spain and Latin America are completely different, French in France does not coincide in everything with French in Canada.

Machine translation, of course, is not yet ideal in understanding the context or irony, but it reduces the volume, time and money costs of translations in the field of marketing and advertising many times over.

However, there is a process in which machine translation has no valid competitors – translation of sites and online stores, product descriptions, mobile applications for car sales and warranty service.

Potential buyers are increasingly looking for their dream cars on the Internet – they compare different models, surf through dealer web pages and select configurations for themselves. Without machine translation, multiple human translators will have to translate your site manually for weeks or months piecemeal, and then coordinate their translations. Machine translation will do the same in a couple of days, or even hours.

Instant translation of a large volume of text into many languages, chatbots for communication with foreign clients – various applications of machine translation greatly increase creation and distribution of your content, as well as quality of service in any market.

Also, imagine you are a chain of car service stations, and your country attracts a lot of foreign tourists or active international traffic flows. It will be very reasonable to translate your website into the languages of your potential clients in order to attract new clients.

Automotive industry drives up machine translation market

Estimates of growth in the machine translation market over the next 6-8 years range from 13.5 percent to 22.8 percent annually.

Thus, global machine translation software sales could grow more than 7 times by 2032 compared to 2023, exceeding $7 billion.

One of the main roles in this growth of the machine translation market has already been played by the automotive industry, say analysts that compiled Machine Translation Market Size and Growth Insights.

Thus, many automakers have already seen the advantages of machine translation, such as:

Automakers all over the world increasingly bet on machine translation and invest heavily in appropriate software and services.

By and large, if you are – an automaker or an auto parts supplier, a car dealer or a service station network and do not yet use machine translation, then...
IT'S TIME TO ADD SOME SPEED!


Часто задаваемые вопросы (FAQ)

What is the role of machine translation?

Machine translation can help decrease or even eliminate the language barrier in multilingual communications. A translation of the text can be obtained quickly and in a form that enables the recipients to understand the core content of the message.

Is machine translation improving?

After more than 70 years of evolution, great achievements have been made in machine translation. Especially in recent years, translation quality has been greatly improved with the emergence of neural machine translation (NMT).

Which algorithm is best for machine translation?

Neural machine translation has become the most popular type of machine translation, thanks to more recent advances in deep learning and neural networks. Neural machine translation employs deep learning to build neural networks that have the ability to improve upon translations based on prior experience.

How accurate is machine translation?

The short answer is simple: machine translation is quite good (with most translations only needing light edits), but whether you need human review depends on the content you're translating and the overall scope of your project.
Accuracy of machine translations differ depending on the similarity of languages, text characteristics and style. Responsible machine translation providers continually work on and enhance the translation quality.
Ready to experience the power of machine translation? Try it out today and see how it can bridge the language gaps!

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