अपमान करना (en. Disparage)

Video must not invade privacy or other rights of any person, firm or entity, and must not defame, disparage or invade the publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any person's personal or proprietary rights.

So not to discredit or disparage the Hurricane, but that was the difference between the previous technology and the new one, the stressed skin.

In other words, no one can disparage a class of products within which a complaining plaintiff falls and raise a defense that the plaintiff has not been specifically identified.

The case of the Plaintiff is that the impugned TVCs disparage the entire class of Frozen Desserts to which the Plaintiff belongs and as a result of generic disparagement of Frozen Desserts, the Plaintiff being market leader, is also disparaged and the business of the Plaintiff is affected.

At present our models tell us either to disparage emotions or act them out.

Comparative advertisement is permissible, so long as such comparison does not disparage or denigrate the trademark or the products of a competitor.

The entire first TVC is therefore prepared by the Defendant No.1 to disparage the entire category of frozen desserts by putting a scare in the mind of the consumers that it contains Vanaspati (which is perceived as unhealthy) and is therefore not pure, is inferior, unhealthy, not the correct choice, should not be consumed and instead the consumers should turn to the product of the Defendant No.1.