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    Connotation

    /ˌkɒnəˈteɪʃən/

    Synonyms

    Slang Meanings

    To read between the lines.
    When she said she was 'fine,' the connotation was that she was actually upset.
    The vibe or feel of a word.
    Using 'thrifty' has a better connotation than 'cheap' in advertising.