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Meaning & Definition of Goodwill in English

English

Goodwill

/gʊdwɪl/

noun

1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

    synonym:
  • good will
  • ,
  • goodwill

2. The friendly hope that something will succeed

    synonym:
  • good will
  • ,
  • goodwill

3. A disposition to kindness and compassion

  • "The victor's grace in treating the vanquished"
    synonym:
  • grace
  • ,
  • good will
  • ,
  • goodwill