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Meaning & Definition of Gimmick in English

English

Gimmick

/gɪmɪk/

noun

1. A drawback or difficulty that is not readily evident

  • "It sounds good but what's the catch?"
synonym:
  • catch,
  • gimmick

2. Something unspecified whose name is either forgotten or not known

  • "She eased the ball-shaped doodad back into its socket"
  • "There may be some great new gizmo around the corner that you will want to use"
synonym:
  • doodad,
  • doohickey,
  • doojigger,
  • gimmick,
  • gizmo,
  • gismo,
  • gubbins,
  • thingamabob,
  • thingumabob,
  • thingmabob,
  • thingamajig,
  • thingumajig,
  • thingmajig,
  • thingummy,
  • whatchamacallit,
  • whatchamacallum,
  • whatsis,
  • widget

3. Any clever maneuver

  • "He would stoop to any device to win a point"
  • "It was a great sales gimmick"
  • "A cheap promotions gimmick for greedy businessmen"
synonym:
  • device,
  • gimmick,
  • twist

Examples of using

That's a gimmick.
That's a gimmick.