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Meaning & Definition of Gimmick in English

English

Gimmick

/gɪmɪk/

noun

1. A drawback or difficulty that is not readily evident

  • "It sounds good but what's the catch?"
    synonym:
  • catch
  • ,
  • gimmick

2. Something unspecified whose name is either forgotten or not known

  • "She eased the ball-shaped doodad back into its socket"
  • "There may be some great new gizmo around the corner that you will want to use"
    synonym:
  • doodad
  • ,
  • doohickey
  • ,
  • doojigger
  • ,
  • gimmick
  • ,
  • gizmo
  • ,
  • gismo
  • ,
  • gubbins
  • ,
  • thingamabob
  • ,
  • thingumabob
  • ,
  • thingmabob
  • ,
  • thingamajig
  • ,
  • thingumajig
  • ,
  • thingmajig
  • ,
  • thingummy
  • ,
  • whatchamacallit
  • ,
  • whatchamacallum
  • ,
  • whatsis
  • ,
  • widget

3. Any clever maneuver

  • "He would stoop to any device to win a point"
  • "It was a great sales gimmick"
  • "A cheap promotions gimmick for greedy businessmen"
    synonym:
  • device
  • ,
  • gimmick
  • ,
  • twist

Examples of using

That's a gimmick.
That's a gimmick.