Devanture (en. Storefront)
/də.vɑ̃.tyʁ/
Meaning & Definition
EnglishFrench
noun
The part of a store, usually at the front, that is exposed to the public.
The storefront of the store was decorated for the holidays.
La devanture du magasin était décorée pour les fêtes.
The external presentation of a commercial establishment.
They revamped the storefront to attract more customers.
Ils ont refait la devanture pour attirer plus de clients.
The overall appearance of something, often referring to what is visible first.
The school's storefront is very welcoming.
La devanture de l'école est très accueillante.
Etymology
From Latin 'debentura', meaning 'what is in front'.
Common Phrases and Expressions
the front of the stage
the visible part of a scene, often used in theater.
la devanture de la scène
to be at the forefront
to be in the front line or in a position of visibility.
être à la devanture
Related Words
showcase
Part of the store where products are displayed.
vitrine
façade
Exterior surface of a building.
façade
business
Establishment where commercial transactions take place.
commerce
Slang Meanings
Catchy style or exterior presentation.
This storefront is really bling-bling!
Cette devanture est vraiment bling-bling !
A misleading aspect or appearance that conceals the reality.
Don't be fooled by his storefront; he is much more complicated.
Ne te fie pas à sa devanture, il est beaucoup plus compliqué.