Unconventional

/ʌn.kənˈvɛn.ʃən.əl/

Meaning & Definition

adjective

Not based on or conforming to what is generally done or believed.

Her unconventional approach to marketing led to a significant increase in sales.

Different from what is considered normal or usual.

He has an unconventional style that sets him apart from other artists.

Not adhering to established customs or practices.

The professor's unconventional teaching methods engaged students in new ways.

Not adhering to traditional forms, rules, or laws.

Their unconventional wedding ceremony included elements from various cultures.

From un- + conventional

unconventional wisdom

Contrary to what is commonly accepted as true.

unconventional methods

Approaches that are not based in established practice.

conventional

Based on or in accordance with what is generally done or believed.

tradition

The transmission of customs or beliefs from generation to generation.

Offbeat

His offbeat fashion sense makes him stand out.

Outside the box

Her outside-the-box ideas surprised everyone at the meeting.