Target

/ˈtɑːrɡɪt/

Meaning & Definition

noun

A person, object, or goal that an action is directed towards.

The marketing team has identified the young adult demographic as their primary target.

A mark or goal for shooting, aiming, or measuring.

The archers took aim at the bullseye on the target.

A specific objective or result that a person or organization aims to achieve.

Their target for the year is to increase sales by 20%.

verb

To direct attention, effort, or resources towards a specific person, group, or goal.

The campaign will target environmental issues affecting the community.

To aim at or to identify as a goal.

They plan to target new markets next quarter.

Middle English, from Old French 'targette', diminutive of 'targe', meaning shield.

target audience:

The specific group of people at which a product or service is aimed.

target market:

The particular market segment a business aims to reach with its products.

hit the target:

To achieve a goal or objective successfully.

A person who is an easy target for jokes or pranks.

He was the target of all the jokes during the party.

A specific person or group someone plans to engage or confront.

In his rant, he mentioned several politicians as targets.