Target
/ˈtɑːrɡɪt/
Meaning & Definition
noun
A person, object, or goal that an action is directed towards.
The marketing team has identified the young adult demographic as their primary target.
A mark or goal for shooting, aiming, or measuring.
The archers took aim at the bullseye on the target.
A specific objective or result that a person or organization aims to achieve.
Their target for the year is to increase sales by 20%.
verb
To direct attention, effort, or resources towards a specific person, group, or goal.
The campaign will target environmental issues affecting the community.
To aim at or to identify as a goal.
They plan to target new markets next quarter.
Etymology
Middle English, from Old French 'targette', diminutive of 'targe', meaning shield.
Common Phrases and Expressions
target audience
The specific group of people at which a product or service is aimed.
target market
The particular market segment a business aims to reach with its products.
hit the target
To achieve a goal or objective successfully.
Related Words
aim
To direct a goal or purpose.
focus
To center attention or effort on a particular point.
goal
The desired result or outcome.
Slang Meanings
A person who is an easy target for jokes or pranks.
He was the target of all the jokes during the party.
A specific person or group someone plans to engage or confront.
In his rant, he mentioned several politicians as targets.