Sponsor

/ˈspɒnsər/

Meaning & Definition

noun
A person or organization that financially supports an event, activity, or individual.
The marathon was made possible by a generous sponsor who provided funds for the event.
A person or group that assumes responsibility for a proposal or for someone else's obligations.
The company's sponsorship allowed the local team to participate in the national tournament.
verb
To support a person, organization, or activity financially or provide assistance.
The firm decided to sponsor a scholarship for underprivileged students.
To assume responsibility for a proposal or initiative, typically in a formal context.
The senator agreed to sponsor the bill in Congress to promote renewable energy.

Etymology

From Latin 'sponsorem', meaning 'guarantor, pledger'.

Common Phrases and Expressions

lead sponsor
The primary supporter or financier of an event or initiative.
sponsor a program
To provide funding for a specific initiative or project.
sponsored content
Content that is paid for by a sponsor, often seen in media.

Related Words

sponsorship
The act of sponsoring a project or event.
patronage
The support given by a patron, often in the arts or charity.
endorsement
Public declaration of support for a person, product, or idea.

Slang Meanings

Big cheese
He's the big cheese around here, always securing sponsors for the events.
Cash cow
The event has become a cash cow for the sponsors due to its popularity.