Reorient

/riːˈɔːrɪənt/

Meaning & Definition

verb
to change the direction or focus of something.
The company decided to reorient its marketing strategy to better target young adults.
to adjust to a new situation or environment.
After moving to a new city, it took her some time to reorient herself and find her way around.
to reorganize the focus or goals of a program or initiative.
The nonprofit plans to reorient its efforts towards education and community support.
to determine again the position or alignment of something.
The technician had to reorient the satellite dish to improve the signal strength.

Etymology

From the prefix 're-' meaning again and 'orient' meaning to align or position.

Common Phrases and Expressions

reorient oneself
To become familiar again with one's surroundings or situation.
reorient a strategy
To change the approach or focus of a plan.
reorient toward
To shift focus towards a new direction or objective.

Related Words

orientation
The determination of one's position or direction.
orient
To place or align something in a particular direction.

Slang Meanings