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    Persuasion

    /pərˈswāzhən/

    Meaning & Definition

    noun
    The act of convincing someone to do or believe something.
    Her skill in persuasion helped her win the argument.
    A particular system of beliefs or opinions.
    He was raised in a family with strong religious persuasion.
    A way of influencing someone's decision, judgment, or actions.
    The campaign relied heavily on the persuasion of public opinion.

    Etymology

    Late Middle English: from Old French 'persuasion', from Latin 'persuasio(n-)', from the verb 'persuadere'.

    Common Phrases and Expressions

    power of persuasion:
    The ability to convince others effectively.
    art of persuasion:
    Skill or technique of convincing people.
    pitch of persuasion:
    A presentation aimed at convincing someone.

    Related Words

    convince
    To cause someone to believe firmly in the truth of something.
    influence
    The capacity to have an effect on the character or behavior of someone or something.
    argument
    An exchange of diverging or opposite views.

    Slang Meanings

    Sales pitch
    The salesperson had a slick sales pitch that really was just persuasion.
    Soft sell
    Using a soft sell can be a more effective form of persuasion.