Persuasion

/pərˈswāzhən/

Meaning & Definition

noun

The act of convincing someone to do or believe something.

Her skill in persuasion helped her win the argument.

A particular system of beliefs or opinions.

He was raised in a family with strong religious persuasion.

A way of influencing someone's decision, judgment, or actions.

The campaign relied heavily on the persuasion of public opinion.

Late Middle English: from Old French 'persuasion', from Latin 'persuasio(n-)', from the verb 'persuadere'.

power of persuasion

The ability to convince others effectively.

art of persuasion

Skill or technique of convincing people.

pitch of persuasion

A presentation aimed at convincing someone.

convince

To cause someone to believe firmly in the truth of something.

influence

The capacity to have an effect on the character or behavior of someone or something.

argument

An exchange of diverging or opposite views.

Sales pitch

The salesperson had a slick sales pitch that really was just persuasion.

Soft sell

Using a soft sell can be a more effective form of persuasion.