Meaning & Definition of word "Niche"

Niche

/nɪʃ/

noun:

  • 1. A comfortable or suitable position in life or employment.
    • Example: After years of searching, she finally found her niche in the marketing department.
  • 2. A specialized segment of the market for a particular kind of product or service.
    • Example: The company carved out a niche by focusing on eco-friendly products.
  • 3. A hollowed-out space in a wall or rock, often to hold a statue or decorative object.
    • Example: The statue was placed in a niche above the fireplace.

verb:

  • 1. To place (something) in a niche.
    • Example: The artist niche the sculpture into the wall.

Etymology

Late 17th century: from French 'niche', from Latin 'nidus' meaning 'nest'.

Common Phrases and Expressions

market niche:

A specific area of the economy that is a target for a certain kind of product.

niche market:

A small but specific and well-defined segment of the market.

find your niche:

To discover an area where one is most effective or has the most success.

Related Words

niche marketing:

A form of marketing that focuses on a specific target audience.

niche product:

A product designed to meet specific needs of a small group of consumers.

Slang Meanings of niche

Meaning: Being in your sweet spot.

Example Sentence: He's finally in his niche, doing what he loves.

Meaning: Finding your groove.

Example Sentence: Once she found her niche in the team, things really clicked.