Niche

/nɪʃ/

Meaning & Definition

noun

A comfortable or suitable position in life or employment.

After years of searching, she finally found her niche in the marketing department.

A specialized segment of the market for a particular kind of product or service.

The company carved out a niche by focusing on eco-friendly products.

A hollowed-out space in a wall or rock, often to hold a statue or decorative object.

The statue was placed in a niche above the fireplace.

verb

To place (something) in a niche.

The artist niche the sculpture into the wall.

Late 17th century: from French 'niche', from Latin 'nidus' meaning 'nest'.

market niche

A specific area of the economy that is a target for a certain kind of product.

niche market

A small but specific and well-defined segment of the market.

find your niche

To discover an area where one is most effective or has the most success.

niche marketing

A form of marketing that focuses on a specific target audience.

niche product

A product designed to meet specific needs of a small group of consumers.

Being in your sweet spot.

He's finally in his niche, doing what he loves.

Finding your groove.

Once she found her niche in the team, things really clicked.