Lure

/lʊr/

Meaning & Definition

noun
A thing that tempts or attracts someone, particularly in a deceptive way.
The lure of fame and fortune can often lead people to make poor choices.
A bait used in fishing, often designed to attract fish.
He used a bright colored lure to catch trout in the lake.
verb
To attract or entice someone to do something, especially by offering some form of reward.
The promise of a large reward was used to lure the thief out of hiding.
To draw someone or something away from their intended course, often in a deceptive manner.
She tried to lure him into a trap by pretending to need help.

Etymology

Middle English, from Old French 'leurre', from 'leurrer', which means to entice.

Common Phrases and Expressions

lure someone in:
to attract or entice someone into a situation.
fishing lure:
an artificial bait used to catch fish.
lure out:
to entice someone out of hiding or a secure place.

Related Words

Slang Meanings

To attract someone with flattery or charm.
He tried to lure her with sweet talks.
Using tricks or schemes to attract someone.
Don't fall for that; he's just trying to lure you into his plan.