Lure

/lʊr/

Meaning & Definition

noun

A thing that tempts or attracts someone, particularly in a deceptive way.

The lure of fame and fortune can often lead people to make poor choices.

A bait used in fishing, often designed to attract fish.

He used a bright colored lure to catch trout in the lake.

verb

To attract or entice someone to do something, especially by offering some form of reward.

The promise of a large reward was used to lure the thief out of hiding.

To draw someone or something away from their intended course, often in a deceptive manner.

She tried to lure him into a trap by pretending to need help.

Middle English, from Old French 'leurre', from 'leurrer', which means to entice.

lure someone in:

to attract or entice someone into a situation.

fishing lure:

an artificial bait used to catch fish.

lure out:

to entice someone out of hiding or a secure place.

To attract someone with flattery or charm.

He tried to lure her with sweet talks.

Using tricks or schemes to attract someone.

Don't fall for that; he's just trying to lure you into his plan.