Meaning & Definition
noun
A thing that tempts or attracts someone, particularly in a deceptive way.
The lure of fame and fortune can often lead people to make poor choices.
A bait used in fishing, often designed to attract fish.
He used a bright colored lure to catch trout in the lake.
verb
To attract or entice someone to do something, especially by offering some form of reward.
The promise of a large reward was used to lure the thief out of hiding.
To draw someone or something away from their intended course, often in a deceptive manner.
She tried to lure him into a trap by pretending to need help.
Etymology
Middle English, from Old French 'leurre', from 'leurrer', which means to entice.
Common Phrases and Expressions
lure someone in:
to attract or entice someone into a situation.
fishing lure:
an artificial bait used to catch fish.
lure out:
to entice someone out of hiding or a secure place.
Slang Meanings
To attract someone with flattery or charm.
He tried to lure her with sweet talks.
Using tricks or schemes to attract someone.
Don't fall for that; he's just trying to lure you into his plan.