Meaning & Definition of word "Logos"
to
Logos
/ˈloʊɡɑːs/
noun:
- 1. In philosophy, 'logos' refers to the rational principle that governs and develops the universe.
- Example: The ancient Greeks believed that the world was structured by the concept of logos.
- 2. In rhetoric, 'logos' is the appeal to logic and reason, used to persuade an audience.
- Example: The speaker effectively employed logos to substantiate her arguments with data and logical reasoning.
- 3. In Christian theology, 'Logos' is often used to refer to the second person of the Trinity or the divine word of God.
- Example: The prologue of the Gospel of John introduces Christ as the Logos, emphasizing his divine nature.
- 4. In branding, 'logos' can refer to a symbol or design that represents a company's identity.
- Example: The company's new branding included a sleek logo that encapsulated its innovative spirit.
Etymology
From Greek 'logos' meaning 'word', 'reason', or 'plan'.
Common Phrases and Expressions
logos in rhetoric:
The use of logical reasoning to persuade an audience.
logos and pathos:
The combination of logical argument and emotional appeal in persuasion.
appeal to logos:
Using logical reasoning to convince an audience.
Related Words
ethos:
The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
pathos:
A quality that evokes pity or sadness, often used in persuasion.
rhetoric:
The art of effective or persuasive speaking or writing.