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Translate files Logos
/ˈloʊɡɑːs/
Meaning & Definition
noun
In philosophy, 'logos' refers to the rational principle that governs and develops the universe.
The ancient Greeks believed that the world was structured by the concept of logos.
In rhetoric, 'logos' is the appeal to logic and reason, used to persuade an audience.
The speaker effectively employed logos to substantiate her arguments with data and logical reasoning.
In Christian theology, 'Logos' is often used to refer to the second person of the Trinity or the divine word of God.
The prologue of the Gospel of John introduces Christ as the Logos, emphasizing his divine nature.
In branding, 'logos' can refer to a symbol or design that represents a company's identity.
The company's new branding included a sleek logo that encapsulated its innovative spirit.
Etymology
From Greek 'logos' meaning 'word', 'reason', or 'plan'.
Common Phrases and Expressions
logos in rhetoric
The use of logical reasoning to persuade an audience.
logos and pathos
The combination of logical argument and emotional appeal in persuasion.
appeal to logos
Using logical reasoning to convince an audience.
Related Words
ethos
The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
pathos
A quality that evokes pity or sadness, often used in persuasion.
rhetoric
The art of effective or persuasive speaking or writing.