Launch

/lɔːntʃ/

Meaning & Definition

noun
The act of starting or setting something in motion, such as an event or a product.
The launch of the new product was a grand affair.
A boat or small vessel, especially one used to transport people or goods.
We took a launch to reach the island.
verb
To set (a boat or spacecraft) in motion or to propel into the air.
The company plans to launch its new satellite next month.
To initiate or begin a process or activity.
They will launch the new marketing campaign in July.
To throw or send forth with force.
He decided to launch the ball as far as he could.

Etymology

Middle English 'launchen' meaning 'to throw' or 'to set afloat'.

Common Phrases and Expressions

launch a campaign
To start an organized effort to accomplish something.
launch into
To begin to talk or write in a lively or enthusiastic way.
launch party
A celebration or event held to celebrate the introduction of a new product or service.

Related Words

launcher
A device or tool for launching something.
launchpad
A platform from which a spacecraft or rocket is launched.

Slang Meanings

To take off or to begin with enthusiasm.
We're going to launch into this project with full force!
To kickstart an activity or event.
Let’s launch this meeting ASAP!