Guise

/ɡaɪz/

Meaning & Definition

noun
A form or appearance that conceals the true nature of something; an outward appearance.
He approached her in the guise of a helpful stranger.
A deceptive or misleading form.
The villain operated under the guise of a philanthropist.
A particular way of presenting oneself; a semblance.
In the guise of a professional, she managed to fool everyone.

Etymology

Middle English, from Old French 'guise', from 'guiser' meaning to arrange or conform.

Common Phrases and Expressions

in disguise
In a form that conceals one's true identity.
under the guise of
Pretending to be something else, often to deceive.
a guise of authority
An appearance of power or control that may not be genuine.

Related Words

disguise
To alter one's appearance to mislead.
facade
A deceptive outward appearance, often used to hide a less pleasant reality.
semblance
The outward aspect or appearance of something.