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    Guise

    /ɡaɪz/

    Meaning & Definition

    noun
    A form or appearance that conceals the true nature of something; an outward appearance.
    He approached her in the guise of a helpful stranger.
    A deceptive or misleading form.
    The villain operated under the guise of a philanthropist.
    A particular way of presenting oneself; a semblance.
    In the guise of a professional, she managed to fool everyone.

    Etymology

    Middle English, from Old French 'guise', from 'guiser' meaning to arrange or conform.

    Common Phrases and Expressions

    in disguise
    In a form that conceals one's true identity.
    under the guise of
    Pretending to be something else, often to deceive.
    a guise of authority
    An appearance of power or control that may not be genuine.

    Related Words

    disguise
    To alter one's appearance to mislead.
    facade
    A deceptive outward appearance, often used to hide a less pleasant reality.
    semblance
    The outward aspect or appearance of something.