Goodwill

ɡʊdˈwɪl

Meaning & Definition

noun

A friendly, helpful, or cooperative feeling or attitude.

The company's commitment to community service has fostered goodwill among its customers.

The value of a business's reputation, customer relationships, and brand image, in addition to its tangible assets.

When they acquired the bakery, they also purchased the goodwill associated with its long-standing customers.

An agreement that benefits both parties and creates a positive relationship.

The negotiation was conducted in a spirit of goodwill, ensuring that both sides felt satisfied with the outcome.

Middle English, from good + will.

goodwill gesture

An act intended to show goodwill or friendliness.

goodwill ambassador

An individual who is an advocate for a cause and represents it positively.

to build goodwill

To create a positive relationship or reputation.

kindness

The quality of being friendly, generous, and considerate.

benevolence

The desire to do good to others; goodwill; charitableness.

philanthropy

The desire to promote the welfare of others, expressed through generous donations.

Positive reputation or vibe.

The brand has a lot of goodwill with its customers.

Friendly feelings between people or groups.

They built up some goodwill after helping the neighbors with their yard work.