Endorsement

/ɪnˈdɔːrs.mənt/

Meaning & Definition

noun
An act of expressing support or approval for someone or something.
The celebrity's endorsement helped boost sales significantly.
A signature or statement on a document, often to validate or authorize it.
The contract required the endorsement of both parties to be valid.
Approval or support, especially in a public context.
The politician's endorsement from key community leaders was crucial for her campaign.
A marketing agreement in which a celebrity promotes a product.
His lucrative endorsement deal with the sports brand made headlines.

Etymology

From the Middle English 'endorse', from Old French 'endosser', meaning 'to place on the back'.

Common Phrases and Expressions

celebrity endorsement
When a famous person promotes a product or service.
political endorsement
Support expressed for a political candidate.
endorsement deal
An arrangement in which an endorser agrees to promote a product or brand.

Related Words

endorse
To declare one's public approval or support.
endorser
A person or organization that gives support or approval.
endorseable
Capable of being endorsed.

Slang Meanings

Stamp of approval
That product has the celebrity's stamp of approval.
Green light
Getting the green light from the team means we can move forward.