Dilution

/dɪˈluːʃən/

Meaning & Definition

noun

The action of making a liquid thinner or weaker by adding water or another solvent to it.

The dilution of the chemical solution made it safer to handle.

The reduction in the concentration of a substance in a solution.

The dilution of the pollutant in the river led to a decrease in its harmful effects on aquatic life.

The reduction in ownership percentage of existing shareholders caused by the issuance of new shares.

The company's decision to issue more shares resulted in a dilution of the shareholders' equity.

A decrease in the value or quality of something.

The heavy advertising led to a dilution of the brand's prestige.

The process of diminishing the strength or effectiveness of something.

There was a noticeable dilution of the original message in the final report.

From Latin 'diluere', meaning to wash away or dissolve.

dilution effect:

The impact that dilution has on the concentration of a substance or the value of an asset.

stock dilution:

The decrease in existing shareholders' ownership percentages due to the issuance of new shares.

dilution of assets:

The reduction in the value of assets as a result of new contributions or market conditions.

Watered down

This drink is just a dilution; where's the flavor?

Weak sauce

The project ended up being weak sauce after all the dilution from feedback.