Demographic

/ˌdɛməˈɡræfɪk/

Meaning & Definition

noun

a particular sector of a population, often characterized by specific attributes such as age, gender, income level, or education.

The marketing team conducted research on the demographic of young adults aged 18 to 24.

the statistical data relating to the population and particular groups within it.

The demographic data revealed important trends about the aging population.

adjective

relating to the structure of populations.

The demographic changes in the city have led to new social services being established.

characterized by specific segments of the population.

They focused their campaign on demographic groups that are underrepresented in the voting process.

From the Greek 'demos' meaning 'people' and 'graphia' meaning 'writing' or 'description'.

demographic changes

Changes in the characteristics of a population over time.

demographic profile

A demographic picture or outline of a specific group.

demographic transition

The transition from high birth and death rates to lower birth and death rates as a country develops.

population

The total number of inhabitants in a given area.

census

An official count or survey of a population.

analytics

The systematic computational analysis of data.

Demographics are often simplified to a particular target audience in marketing.

We’re focusing on the young, hip demographic to boost sales.

Referring to a specific group that shares common characteristics.

That band really appeals to the college demographic.