Brand

/brænd/

Meaning & Definition

noun

A type of product manufactured by a particular company under a particular name.

Nike is a well-known brand that produces athletic wear.

A symbol, design, or name used to identify a product or a company.

The brand logo was prominently displayed on all the merchandise.

The image and reputation of a company or product in the market.

The company worked hard to improve its brand after a public scandal.

verb

To identify a product or company with a particular name or image.

The company plans to brand its new line of eco-friendly products.

To promote and market a product or company.

She was hired to help brand their services to appeal to younger customers.

Middle English, from Old Norse 'brandr', meaning 'sword' or 'firebrand'.

brand loyalty

The tendency of consumers to continue buying the same brand.

brand awareness

The extent to which consumers are familiar with a brand.

personal brand

The unique combination of skills and experiences that make a person distinct.

trademark

A symbol or name legally registered to represent a company or product.

logo

A graphic mark or emblem commonly employed by commercial enterprises.

label

A tag that provides information about a product.

A popular or well-known product or person.

That new phone is a total brand.

To market oneself or something in a specific way.

She’s really trying to brand herself as an influencer.