Meaning & Definition of word "Assurance"

Assurance

/əˈʃʊərəns/

noun:

  • 1. A positive declaration intended to give confidence; a promise.
    • Example: The company provided assurance that the product would meet all safety standards.
  • 2. A feeling of confidence or certainty.
    • Example: She spoke with assurance, knowing her facts were correct.
  • 3. An arrangement whereby an insurance company provides financial protection against loss or damage.
    • Example: He took out an assurance policy to protect his family's future.

Etymology

Late Middle English: from Old French 'assurance', from 'assurer' meaning to 'insure'.

Common Phrases and Expressions

false assurance:

An incorrect or misleading sense of confidence.

insurance assurance:

A guarantee provided by an insurance company regarding coverage.

self-assurance:

Confidence in one's own abilities or character.

Related Words

assure:

To tell someone something positively to dispel any doubts.

ensurance:

The act of ensuring or making certain.

assured:

Having a strong sense of confidence.

Slang Meanings of assurance

Meaning: To be sure of something.

Example Sentence: I can assure you that we will meet the deadline.

Meaning: A feeling of certainty.

Example Sentence: He had that assurance vibe about him.