Assurance
/əˈʃʊərəns/
Meaning & Definition
noun
A positive declaration intended to give confidence; a promise.
The company provided assurance that the product would meet all safety standards.
A feeling of confidence or certainty.
She spoke with assurance, knowing her facts were correct.
An arrangement whereby an insurance company provides financial protection against loss or damage.
He took out an assurance policy to protect his family's future.
Etymology
Late Middle English: from Old French 'assurance', from 'assurer' meaning to 'insure'.
Common Phrases and Expressions
false assurance
An incorrect or misleading sense of confidence.
insurance assurance
A guarantee provided by an insurance company regarding coverage.
self-assurance
Confidence in one's own abilities or character.
Related Words
assure
To tell someone something positively to dispel any doubts.
ensurance
The act of ensuring or making certain.
assured
Having a strong sense of confidence.
Slang Meanings
To be sure of something.
I can assure you that we will meet the deadline.
A feeling of certainty.
He had that assurance vibe about him.