Assurance

/əˈʃʊərəns/

Meaning & Definition

noun

A positive declaration intended to give confidence; a promise.

The company provided assurance that the product would meet all safety standards.

A feeling of confidence or certainty.

She spoke with assurance, knowing her facts were correct.

An arrangement whereby an insurance company provides financial protection against loss or damage.

He took out an assurance policy to protect his family's future.

Late Middle English: from Old French 'assurance', from 'assurer' meaning to 'insure'.

false assurance

An incorrect or misleading sense of confidence.

insurance assurance

A guarantee provided by an insurance company regarding coverage.

self-assurance

Confidence in one's own abilities or character.

assure

To tell someone something positively to dispel any doubts.

ensurance

The act of ensuring or making certain.

assured

Having a strong sense of confidence.

To be sure of something.

I can assure you that we will meet the deadline.

A feeling of certainty.

He had that assurance vibe about him.