Meaning & Definition
adjective
Having a strong or confident personality; expressing oneself effectively without being aggressive.
She was assertive in the meeting, clearly outlining her ideas and opinions.
Expressing opinions or desires confidently and forcefully.
He took an assertive stance during the negotiation to ensure his interests were represented.
Characterized by a bold and self-assured attitude.
An assertive leader can motivate the team and drive projects to success.
Tending to communicate directly and openly.
His assertive communication style helped resolve conflicts quickly.
Etymology
From Latin 'assertivus', meaning 'affirming'.
Common Phrases and Expressions
assert oneself:
To state or defend one's opinions confidently.
assertive communication:
A communication style that is clear, direct, and respectful.
Slang Meanings
Bossy
She can be a bit bossy when she's being assertive.
In your face
His assertive style is pretty in your face.