Advertising

/ˈædvərˌtaɪzɪŋ/

Meaning & Definition

noun

The activity or profession of producing advertisements for commercial products or services.

The advertising for the new smartphone was everywhere, from social media to billboards.

The action of calling something to the attention of the public, especially by paid announcements.

Many companies use television advertising to reach a wide audience.

Promotional content designed to inform and persuade potential customers.

Effective advertising can significantly boost a product's sales.

verb

Present participle of 'advertise'; to promote or market a product or service.

They are advertising a new restaurant opening in the downtown area.

From the Latin 'advertere', meaning 'to turn towards'.

advertising campaign

A series of planned activities designed to promote a product or service over a specified period.

banner ad

A graphical advertisement displayed on a web page.

target market

A specific group of consumers at which a product or service is aimed.

marketer

A person who promotes or sells products or services.

ad agency

A company that creates advertisements for clients.

promo

Short for promotion, often refers to special events or offers.

Did you see that new ad for the smartphone?

Spot

That TV spot was really funny!