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Reinvent

/ˌriːɪnˈvɛnt/

Meaning & Definition

verb

to change (something) in such a way that it appears to be entirely new.

After years in the same job, she decided to reinvent herself and explore a completely different career.

to make significant changes to (an object, idea, or process) to improve it or make it more modern.

The company seeks to reinvent its product line to attract a younger demographic.

to produce (something) in a new form or context.

They managed to reinvent the classic board game for the digital age.

to think creatively about something and develop a new approach to it.

In order to survive in a competitive market, businesses must constantly reinvent their marketing strategies.

Etymology

The word 'reinvent' combines the prefix 're-' meaning 'again' and 'invent', which comes from the Latin 'invenire', meaning 'to find' or 'to discover'.

Common Phrases and Expressions

reinvent the wheel

To waste time and effort duplicating a basic method or idea.

reinvent oneself

To change one's identity or character significantly, often to adapt to new circumstances.

Related Words

innovation

The process of making changes in something established, especially by introducing new methods or ideas.

transformation

A thorough or dramatic change in form or appearance.

Slang Meanings

To totally change something that was once lame.

They're planning to reinvent their bar scene to attract more customers.

To give a fresh perspective or style to something boring.

She reinvented her wardrobe and now looks fabulous!