Plateau

/plæˈtoʊ/

Meaning & Definition

noun
a flat, elevated landform that rises sharply above the surrounding area on at least one side.
The Colorado Plateau is known for its stunning landscapes and rock formations.
a state of little or no change following a period of activity or progress.
After several months of rapid improvement, the athlete reached a plateau in her performance.
verb
to reach a state of little or no change after a period of progress.
Sales plateaued after the initial launch of the product.

Etymology

Borrowed from French 'plateau', meaning 'level ground', from 'plat' meaning 'flat'.

Common Phrases and Expressions

plateau effect
A stage where progress slows down or stops after a period of growth.
reach a plateau
To achieve a stable level after a period of increase.

Related Words

mesa
A flat-topped hill or mountain.
tableland
An extensive area of flat land at a high elevation.
elevation
The height above sea level or ground level.

Slang Meanings

To maintain a steady state or level.
I'm just plateauing in my workouts; I need to switch things up.
When growth or change stops.
My business has plateaued; I need a new marketing strategy.