Patronize

/ˈpeɪ.trə.naɪz/

Meaning & Definition

verb
To treat with an apparent kindness that betrays a feeling of superiority.
She hated the way he would patronize her in meetings, as if she didn’t understand the topic.
To support or be a regular customer of a business or establishment.
The local community is encouraged to patronize small businesses to help them thrive.
To act as a patron or benefactor to someone.
He decided to patronize the arts by sponsoring local theater productions.

Etymology

From the Middle French 'patroniser', from 'patron', meaning 'patron'.

Common Phrases and Expressions

patronizing tone:
A way of speaking that communicates superiority.
patronize the arts:
To support the arts by attending performances or making donations.

Related Words

Slang Meanings

To talk down to someone.
Stop patronizing me, I understand what you're saying.
To support in a way that seems insincere.
He always patronizes me when he talks about my work.