Connotation

/ˌkɒnəˈteɪʃən/

Meaning & Definition

noun

An idea or feeling that a word invokes in addition to its literal or primary meaning.

The word 'home' has a positive connotation of warmth and safety.

The associated or secondary meaning of a word or expression in addition to its explicit or primary meaning.

While 'slim' may refer to being thin, it has a more favorable connotation than 'skinny'.

The emotional or cultural association with a word that goes beyond its dictionary definition.

The term 'youthful' carries a connotation of energy and vitality, suggesting not just age but a refreshing spirit.

The implications or suggestions that a word conveys, often influencing perception and feeling.

Different connotations of the word 'childlike' can evoke innocence or immaturity, depending on context.

From Latin 'connotare', meaning 'to denote'.

negative connotation

A meaning that evokes a negative idea about something.

positive connotation

A meaning that evokes a positive idea about something.

denotation

The literal meaning of a word.

nuance

A subtle or slight degree of difference in meaning.

To read between the lines.

When she said she was 'fine,' the connotation was that she was actually upset.

The vibe or feel of a word.

Using 'thrifty' has a better connotation than 'cheap' in advertising.