Shameless

/ˈʃeɪm.ləs/

Meaning & Definition

adjective
Having or showing no shame; not embarrassed or not feeling guilt.
He made a shameless attempt to win her over by flattering her at every opportunity.
Displaying a lack of modesty or decency.
The shameless promotion of dangerous products shocked the audience.
Unconcerned about the harmful effects of one's actions or words.
Her shameless behavior at the party made everyone uncomfortable.

Etymology

Middle English; from shame + less, meaning 'without shame'.

Common Phrases and Expressions

shameless plug
An overt promotion of a product or service, typically in a self-serving manner.
shamelessly self-promote
To promote oneself in a manner that lacks modesty or respect for others.

Related Words

shame
A painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behavior.
embarrassment
A feeling of self-consciousness, shame, or awkwardness.

Slang Meanings

No shame.
That was a no-shame moment when he just asked for money.
Ballsy.
She made a ballsy move by confronting her boss directly.