Loyalty

/ˈlɔɪəlti/

Meaning & Definition

noun
A strong feeling of support or allegiance.
Her loyalty to the team never wavered, even in tough times.
The quality of being loyal to someone or something.
The dog's loyalty to its owner was evident when it protected him from danger.
Faithfulness to commitments or obligations.
His loyalty to his friends meant that he always kept their secrets.
A strong emotional bond or attachment.
The loyalty of the customers to the brand was reflected in their continued purchases.

Etymology

Middle English, from Old French 'leialte', from 'leial' meaning loyal.

Common Phrases and Expressions

loyalty program:
A marketing strategy that rewards customers for their repeat business.
brand loyalty:
The tendency of consumers to continue buying the same brand.
demand loyalty:
To require or expect loyalty from someone.

Related Words

Slang Meanings

Ride or die
She's my ride or die; she'll support me no matter what.
Down for the cause
He's down for the cause, always backing up his friends.