Assure

/əˈʃʊr/

Meaning & Definition

verb
to inform positively, or to state with confidence to someone, that something will happen or is true.
I assure you that the project will be completed on time.
to make someone confident or certain about something.
She assured him that everything would work out fine.
to provide a guarantee or promise regarding something.
The manager assured the staff that their jobs were secure.

Etymology

Middle English 'assuren', from Old French 'assurer', from Latin 'assecurare'.

Common Phrases and Expressions

assure of one's safety:
to give someone confidence regarding their safety
assure someone that:
to make someone feel sure about something specific
assure oneself:
to gain confidence about one's own opinion or feeling

Related Words

Slang Meanings

to guarantee something
I assure you, that deal is solid.
to affirm someone's doubts
Don't worry, I've got this, I assure you!