Meaning & Definition of word "Assurance"

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    Assurance

    /əˈʃʊərəns/

    noun:

    • 1. A positive declaration intended to give confidence; a promise.
      • Example: The company provided assurance that the product would meet all safety standards.
    • 2. A feeling of confidence or certainty.
      • Example: She spoke with assurance, knowing her facts were correct.
    • 3. An arrangement whereby an insurance company provides financial protection against loss or damage.
      • Example: He took out an assurance policy to protect his family's future.

    Etymology

    Late Middle English: from Old French 'assurance', from 'assurer' meaning to 'insure'.

    Common Phrases and Expressions

    false assurance:

    An incorrect or misleading sense of confidence.

    insurance assurance:

    A guarantee provided by an insurance company regarding coverage.

    self-assurance:

    Confidence in one's own abilities or character.

    Related Words

    assure:

    To tell someone something positively to dispel any doubts.

    ensurance:

    The act of ensuring or making certain.

    assured:

    Having a strong sense of confidence.

    Slang Meanings of assurance

    Meaning: To be sure of something.

    Example Sentence: I can assure you that we will meet the deadline.

    Meaning: A feeling of certainty.

    Example Sentence: He had that assurance vibe about him.