Meaning & Definition of word "Marketing"

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    Marketing

    /ˈmɑːrkɪtɪŋ/

    noun:

    • 1. The action or business of promoting and selling products or services, including market research and advertising.
      • Example: Effective marketing strategies can significantly increase a company's sales.
    • 2. The process of communicating the value of a product or service to customers.
      • Example: Digital marketing has transformed the way businesses reach their audience.
    • 3. The total activities involved in promoting, selling, and distributing a product or service.
      • Example: The marketing department is responsible for brand management and customer engagement.
    • 4. The activities of a company associated with buying and selling a product or service.
      • Example: He decided to pursue a career in marketing after studying consumer behavior.
    • 5. The act of promoting or selling a product, service, or brand.
      • Example: The workshop focused on the latest trends in online marketing.

    Etymology

    Derived from the word 'market' which comes from the Latin 'mercatus', meaning 'trade or market'.

    Common Phrases and Expressions

    target market:

    A specific group of consumers at which a product or service is aimed.

    market share:

    The portion of a market controlled by a particular company or product.

    marketing strategy:

    A plan of action designed to promote and sell a product or service.

    Related Words

    advertisement:

    A notice or announcement in a public medium promoting a product, service, or event.

    consumer:

    A person who purchases goods and services for personal use.

    branding:

    The process of creating a unique name and image for a product in the consumers' mind.

    Slang Meanings of marketing

    Meaning: Hustle

    Example Sentence: He has to hustle to get those sales up before the quarter ends.

    Meaning: Sell out

    Example Sentence: That brand has totally sold out with their latest campaign.