Markup

/ˈmɑːrkʌp/

Meaning & Definition

noun
The amount added to the cost price of goods to cover overhead and profit.
The retailer applied a markup of 30% on the wholesale price.
A written or printed note or annotation that indicates how a particular document should be changed or formatted.
The editor made several markups on the manuscript for clarity.
In computer programming, a set of markup symbols or codes that are used to format a document or to indicate the structure of the content.
HTML is a common markup language used for creating web pages.
verb
To increase the price of something by an amount.
The store decided to markup the prices for the holiday season.

Etymology

Derived from the verb 'to mark up', meaning to increase the price by marking it higher.

Common Phrases and Expressions

gross markup
The difference between the cost and the selling price before expenses.
net markup
The profit margin after costs are deducted.
markup percentage
The percentage increase from the cost to the selling price.

Related Words

cost
The amount spent to acquire or produce a product.
profit
The financial gain after subtracting costs from revenue.
pricing
The method of determining the selling price.

Slang Meanings

To upcharge or inflate prices.
The dealer really marked up the price on that sports car.
To add extra features or services at a premium.
They always markup their services with unnecessary add-ons.